Founder, StartSavvy

StartSavvy is a career and college advisory dedicated to preparing students and parents for postsecondary education and careers in the 21st Century. Our world is changing at an unprecedented pace. Technology is continually evolving and it’s becoming increasingly more important that we educate and enlighten future employees about the skills and knowledge required to succeed in tomorrow’s world of work.

StartSavvy is embarking on a new relationship with corporate customers. A relationship that breaks with convention and seeks to expand the business and education partnership. Actually, the idea to expand the business/education relationship is for employees, their families, and the community to become the very definition of Savvy:

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SHARON M. BOWDEN

REAL WORLD EXPERIENCE

Bowden spent over 20 years with leading Fortune 500 companies working with high performance teams in the areas of Sales, Marketing and Human Resources.
Bowden was hand-picked to lead AT&T’s efforts in the 1996 Olympics developing applications and working with other international sponsors.
Her training by Bell Labs in Human Factors Engineering, streamlining processes, increasing efficiencies and developing innovative and creative performance aids gave Bowden a strong foundation for the development of StartSavvy

EDUCATOR, COUNSELOR, TUTOR

Bowden has a B.F.A. in Speech and Secondary Education and has substituted in both public and private schools.
She is a graduate “with distinction” of UCLA’s College Admission Counseling Program.
Served on Georgia’s Capital City Education and Partnership Council for Career and Technical Education.
Presenter and counselor (pro-bono) to Vera Jackson Scholarship Fund recipients.

FEATURED CONTRIBUTOR

National and International Publications

AFFILIATIONS AND CREDENTIALS

THE “W’s”

StartSavvy is a career and college advisory dedicated to preparing students and parents for postsecondary education and careers in the 21st Century. The StartSavvy Platform consists of three elements:

  • State-of-the-Art Interactive Website
  • On-site Workshops
  • Online Webinars

StartSavvy created and maintains a website, www.StartSavvy.com, that consolidates the best sources of information on careers, career options, colleges and the college search, financial aid, scholarships, résumé building and interviewing. Our team of professionals made it our mission to take a comprehensive yet common sense approach to the development of this website.

What makes StartSavvy unique? We provide the opportunity for businesses and organizations to share insights on careers and occupations using short educational and informative videos. Video is the vital link. Our platform is designed to teach future employees to see the connection between education and the world of work.

Because… Parents and students asked us to create a Single Source Resource

Unlike other educational websites, we used a “tried and true” formula for developing StartSavvy.com. With our extensive experience in the private sector, we decided to use the most fundamental of marketing principles. Marketing101 (the basics), is all about asking the customer what they want in a product or service. What did the students want in a website? They wanted a single source website that was quick and easy to navigate with lots of “go-to” information … so we let the students design the framework and help determine the content!.

But they also wanted something more… real-world insight, via video, into occupations from companies and organizations they know. They were right! Research proves this to be a critical need in our fast moving world of changing technology and innovation. Video is Vital!

The watchwords used by the web-savvy students when developing the website were:

Become a Champion of Education

“Awareness is Key”

Recent studies from both the Gates Foundation and Development Dimensions International, have shown that students and young graduates want a more “real-world or first-hand” look at careers within a given industry. The most requested form of disseminating up to date information on careers is Video. Video is Vital in educating our young people regarding the skills, knowledge and abilities required to do a given job. StartSavvy offers a unique opportunity of brand engagement for companies through our State-of-the-Art website. Its creative design allows companies to maximize exposure, while providing the flexibility to update and add content when desired. We refer to this as the StartSavvy Education Continuum. Other than your own website, and/or Facebook page, nothing offers you this branding opportunity and at the same time benefits your employees and their families.

Simply provide StartSavvy with short (2-3 minute), educational and informative videos about occupations in your industry. These videos will be featured on the StartSavvy HomePage in the website “Hero” with links to your website, or if you choose, a specially designed “Showcase” page highlighting your culture, values, etc. With constantly changing technology and innovation, redefining the needed skills and making the workforce aware of these needed skills as they change is essential, thus the Education Continuum.

How does StartSavvy Benefit your Company?

Unique Branding Opportunity

Video is vital – a short video format is a powerful and effective messaging tool. Creating brand involvement and engaging experiences with short occupational videos supports educational initiatives and provides for a more informed future workforce.
Promote, strengthen and enhance the brand experience year-round. StartSavvy provides a creative new option for brand-focused campaigns. Familiarity induces liking according to psychologists; helping to increase consideration for your brand, increase brand preference and improve your brand favorability.
Extensive premium content attracts a broad demographic from teens to Gen Y/ Millennials to Gen X’s and even Baby Boomers. Ideal interactive platform for promoting your value, culture, products and services. Your videos available “on demand” on the Homepage and in the Employer Showcase Media Repository. Community engagement at its best!

Low – Cost “Soft Benefit”

(for Employees and Families)

According to the Wall Street Journal and USA Today, information, guidance and support in the career/college search and financial aid arena is one of the most valued and low-cost benefits an employer can provide. Such information serves to alleviate a big source of stress for many middle aged employees, in particular those ages 35-55, a key segment of the workforce. This perk is especially useful in attracting and retaining the best employees
Parental involvement is critical to a child’s education. Workshops and webinars will facilitate and encourage more participation by parents. Answering questions, sharing resources and tools about the career, college search, and the fi nancial aid process can help to alleviate much of the stress and make a more informed and confident parent.
24/7 access to the StartSavvy website. Nights and weekend scheduling for onsite workshops and online webinars allows for easy access and flexibility for parents and students with their busy schedules. “Lunch and Learns” during business hours are also a popular option.

Unparalleled Premium Content

  • Comprehensive and Dynamic
  • Relevant
  • Broad Appeal

Endorsements

“Modern young adults need all the intelligent help they can get to safely surf today’s tsunami of change in technology and future work opportunities. Not sure about that? OK… Just talk with a few Gen Yers, asking them about their hopes and dreams and how they expect to realize them. You’ll walk away scratching your head!

StartSavvy.com steps into the breach with a rich selection of important advice and direction to clear up fuzzy futures for American youth. Kudos to educator Sharon Bowden for not only recognizing a critical guidance deficit for teens and twenty-somethings, but for taking action by launching StartSavvy.com.

“I wish to highly recommend the StartSavvy.com website for its effectiveness in giving students a relevant, “real-world, real companies” experience with their Career Search preparation.

StartSavvy incorporates an interactive and engaging platform to grab the attention of all students. Coupled with career exploration exercises and professional guidance in the job-seeking skills arena, StartSavvy is the ideal integrated tool.”

Testimonials

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